VPF deal triggers digital rollout
LONDON — Arts Alliance Media has inked an agreement with a raft of local distributors in the Netherlands for a virtual print fee-funded roll out to help fund the digital conversion of cinemas in the territory.The deal follows Arts Alliance’s pact with Cinema Digitaal to convert more than 500 Dutch cinemas to digital. Under the new announcement, Arts Alliance reached an agreement with 14 members of the Dutch Film Distributors’ Association (NVF), which all signed up to 10-year agreements for the VPF-funded rollout. Major Hollywood studio members of the NVF will join the scheme through their existing VPF agreements with Arts Alliance. Cinema Digitaal, a not-for-profit org formed by the NVF, will manage the digital rollout across the Netherlands. Scheme is partly funded through a grant from the Project Implementation ICT Agenda and the Netherlands Film Fund, and aims at digitizing the majority of the country’s cinema screens. All indies and circuits in the territory, except for Pathe, Euroscoop and Utopolis, are part of Cinema Digitaal.