BUENOS AIRES — Argentine production house BD Cine has started distributing its own films to boost profits and improve release management.
The producer of commercial and fest hits, like Daniel Burman’s “Dos hermanos” (Brother and Sister), released Juan Minujin’s “Vaquero” (Cowboy), a comedy about a disgruntled actor, on 12 prints on Thursday.
BD Cine will follow that with a smaller release of Diego and Pablo Levy’s documentary “Novias — madrinas — 15 abos” (Brides — Godmothers — 15 Years) in November and Burman’s poker-tinged romantic comedy, “La suerte en tus manos” (All In), on 65 prints next March.
Diego Dubcovsky, a partner in BD Cine with Burman, said self-distribution “gives more liberty in decision making and makes the business more attractive by getting more out of each film.” The producer also will collect more on B.O. receipts without a middleman, he said.
BD Cine has hired a booking manager and will use in-house marketing for releases, he added.
Dubcovsky said BD Cine already has 15 years experience in helping promote its film releases, working with Argentine distribs like Distribution Company and Primer Plano Film Group.
This has helped it to build a relationship with exhibs, easing access to screens, he said.
So, too, has the producer’s output of B.O. successes. Burman’s “Brother and Sister” was the third-hottest local film of 2010 and Hernan Goldfrid’s “Musica en espera” (Music on Hold) was the fifth of 2009 after topping its first week.