The American Film Market, now in the sixth of eight days, has seen increases in all key categories.
It announced Monday buying companies are rising 8% to 718 from 664 in 2010; buying executives up 7% to 1,523 vs.1,417 a year ago; and overall attendance climbing 4% to 7,988 versus 7,695 in 2010.
“We are thrilled with the strong growth in buyers – it’s our most important metric — and selling out the new AFM Conference Series in its first year underscores the AFM’s relevance to the production community,” said AFM Managing Director Jonathan Wolf, who also serves as exec VP of the Independent Film & Television Alliance.
Industry attendees, the category that includes all non-buyers/sellers, also jumped 21% to a record 2,402 from 1,988 last year.
Only one category dropped — attendance among exhibitor-affiliated participants (including their executives, producers, talent and guests) finished at 3,219, down 3% from last year’s total of 3,321.