Disney service builds on U.K. performance

Disney is poised to roll out its ABC TV On Demand to more platforms in Europe.

The service bowed last year in the U.K. on BT Vision, and is also available in Germany via Vodafone and Portugal via ISP Zon.

Speaking at the Mipcom sales mart, Disney distribution topper Ben Pyne noted the success of the U.K. initiative, which enables auds to buy full seasons or separate eps of such fare as “Cougar Town,” “Private Practice,” “Desperate Housewives,” “Criminal Minds,” “Lost” and “Brothers and Sisters” following the initial TV window.

“We have had very high take-up on BT Vision, and are planning to roll it out on other platforms across Europe,” said Pyne, Disney Media Network’s prexy of global distribution.

ABC TV On Demand may soon be on Virgin Media’s cable service, which gives U.K. subscribers access to superfast broadband. It could also become available on the much-delayed U.K. IPTV initiative YouView, in which BT is an investor.

The service does not exist in the U.S., where Disney backs Hulu.

In the U.K., BT Vision customers pay around $10 per month for a bundled TV package, which includes ABC TV On Demand. Auds can also buy individual eps of shows for around $1.50.

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