'Aliens' on top with $36.4 mil; 'Smurfs' nabs $35.6 mil
After a photofinish race for No. 1, Universal’s “Cowboys and Aliens” pulled ahead in domestic box office standing, with revised weekend figures at $36.43 million, while Sony’s “The Smurfs” barely trailed with $35.61 million.
Both pics were estimated to have made in three days $36.2 million — relying on a tie-breaking Sunday B.O. tally.
That day easily could have tipped the scale in favor of either “Cowboys” or “Smurfs.”
Making a case for “Smurfs,” families accounted for 65% of its aud, of which 40% were parents. “Cowboys,” however, skewed mostly toward adult moviegoers, with 63% of its opening aud over 30.
Demo breakdowns for both “Cowboys” and “Smurfs” benefited the pair on Sunday, since adults and families typically make up the biggest crowds that day. And while “Smurfs” had a slight edge appealing to both demos, it seems adults shelled out more coin for “Cowboys.”
Warner Bros.’ “Crazy Stupid Love” came in with a revised $19.1 million, down slightly from the pic’s estimated weekend debut of $19.3 million.
Among the frame’s top holdovers (“Captain America,” “Harry Potter”), the latter did a hair better than its estimated $21.9 million, with acutal numbers totaling $22 million. Meanwhile, “Captain America” also went up with a revised $25.6 million vs. $24.9 million.