Brazil’s box office boomed in 2010

Take up 30% boosted by 3D, growing middle class

RIO DE JANEIRO — The Brazilian box office for 2010 was 1.26 billion real ($759 million), up 30% on 2009, the highest amount since the introduction of the new real currency in 1994.

Attendance was up 19.5% to 134.8 million, the best performance since 1981.

Analysts attribute the B.O. rise to the 3D boom and a combination of a strong economy (Brazil’s gross domestic product grew about 7.5% in 2010) and social programs that led to the expansion of the middle class, many with coin to spare for the movies.

Both U.S. and local pics performed well.

3D films snagged $147.4 million of the take in 2010, up 230.7%, thanks to the expansion in screen numbers from 97 in January 2010 to 262 at year-end. The 3D market share rose to 19.4% in 2010, from just 7.6% the previous year.

Hollywood 3D offerings “Avatar,” “Shrek Forever After,” “The Twilight Saga: Eclipse” and “Alice in Wonderland” pushed the performance of foreign films, whose total B.O. increased by 23.3%.

The total B.O. of Brazilian pics surged 71.7%, grabbing a 17.9% market share, up on the 13.5% share in 2009.

The top local earner was Jose Padilha’s “Elite Squad 2,” which sold 11 million tickets, the highest admission for a homegrown pic since 1970, when Brazil started to keep reliable film statistics.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety