TWC Games partners with Beefy Media
After “Angry Birds,” could “Angry Fish” be next?
The Weinstein Co. has launched TWC Games, a new division that will introduce interactive versions of the company’s franchises and library titles that include “Scream,” “Hellraiser,” “Halloween,” “Scary Movie,” “Children of the Corn” and, yes, “Piranha.”
Venture is TWC’s first foray into games biz since the company was founded in 2005. TWC won’t actually produce the games itself, but will license the titles to publishers to develop for mobile platforms, social networking sites and consoles.
It’s already paired with game consultancy Beefy Media to help build relationships with publishers to create content. Beefy has assisted in the development of games like Capcom’s “Final Fight: Double Impact,” “Dark Void” and “Bionic Commando,” in the past.
Beefy prexy Adam Boyes and Matthew Singer, TWC’s VP of production and creative affairs, will work closely on development.
With games like “Angry Birds,” “FarmVille” and “Mafia Wars” becoming runaway hits on cell phones and Facebook, a growing number of film producers see mobile and online gaming as a lucrative moneymaking platform that doesn’t require considerable production costs.
“Angry Birds” producer Rovio spent around $140,000 to produce the game, and has since earned around $80 million from downloads, ad-supported versions and licensing deals.
“The videogame marketplace is changing at such a rapid rate,” said TWC co-chairmen Bob and Harvey Weinstein in a statement. “With all of the digital platforms, there are so many opportunities to broaden our audience with compelling, high quality, cost-efficient videogame entertainment.”