Talenthouse connects those with ability to do needed job
While social networking has given music fans an unprecedented ability to stalk and shout criticisms at stars, the interaction has hardly been the most productive way for them to connect with their favorite artists. Tech company Talenthouse is seeking to change that, using a crowdsourcing model to match musicians with fans hoping to serve as their designers, remixers or photographers.
More recently, the company has taken tentative steps into other realms, with Brett Ratner using the company to fill various roles for a yet-to-be-named feature film, and comicbook kingpins Stan Lee and Todd McFarlane soliciting a superhero design to be unveiled at Comic-Con.
CEO Roman Scharf, who founded the company alongside former Culture Club member Amos Pizzey, intends the site to benefit artists by increasing interaction with fans, and fans by giving them a shot at adding an impressive collaboration to their portfolios.
Partnering with artists and brands, the company offers contests that help fans win a temporary gig with the artist in question; users submit examples of their work through Facebook.
Scharf says he found out about Ratner’s interest in the site by coming across his profile there. “At first we thought it was a fake,” he says. “(But) it’s a very good case study of what we can bring to established artists. And there’s no financial benefit (to Ratner), he’s just an excited user.”
Ratner will be hiring a production assistant based on submissions from young filmmakers, a designer for his production company’s logo and an actor for a small role — entry into the latter contest requires an audition video of hopefuls performing a scene from a Ratner film.
By attaching submissions to their Facebook pages, Scharf says young artists can increase their professional contact sphere (and impress their entire social network with the quality of their submissions).
The company has attracted musicians as well: Lady Gaga used the site to find tour bloggers, Florence Welch (of “Machine” fame) commissioned a designer to provide her onstage wardrobe, Kylie Minogue and Queen have solicited T-shirt designs, Soundgarden is seeking tour photographers and vet rapper the Game has offered aspiring rhymesmiths a guest verse on a remix of his single “R.E.D. Nation.”