First 'social series,' starting with 'Aim High,' to bow on Oct. 18
Warner Bros. will launch its series of Web shows on Facebook on Oct. 18, with the McG-backed “Aim High” bowing first.The studio is calling the projects “social series” — a nod to the platform, but also because an individual’s photos and friends can be integrated into scenes. For example, viewers will be able to see photos of themselves or their friends appear on a student body election poster, or have their names show up as graffiti on a bathroom wall. Series will also appear on Cambio.com. First announced last fall (Daily Variety, Sept. 24, 2010), “Aim High” is an hourlong action comedy, broken into 10-minute segments, that revolves around Nick Green, a student starting a new school year as one of the country’s 64 highly trained teenage spies. He juggles studies by day and duties as a government operative by night. Jackson Rathbone (the “Twilight” franchise), Aimee Teegarden (“Friday Night Lights”) and Greg Germann (“Ally McBeal”) star. Thor Freudenthal (“Hotel for Dogs,” “Diary of a Wimpy Kid”) helms from a script by Heath Corson and Richie Keen, who also serve as exec producers. Lance Sloane, who shepherded Warners’ “Mortal Kombat” Web series, produces with McG and his Wonderland Sound and Vision. Peter Murrieta (“Wizards of Waverly Place”) also serves as exec producer, with Rathbone, Mary Viola, Andy Shapiro, Bill O’Dowd, Jim Henrie and Philip von Alvensleben. Warner Bros. Digital Distribution chose to launch “Aim High” on Facebook given that it’s “an increasingly influential destination for discovering and acquiring movie and television content,” said WBDD prexy Thomas Gewecke. “This effort takes video distribution to a whole new level by making the actual viewing experience personal and social in a truly innovative and entertaining way.” WBDD is overseeing the series with Warner Premiere and Dolphin Entertainment. In an effort to expand from its typical direct-to-DVD fare, Warner Premiere has also paired up with Bryan Singer on “H+,” about a future in which a computer system connects people’s bodies to the Internet until a virus wipes out millions. Singer and Bad Hat Harry Prods. produce, with Stewart Hendler (“Sorority Row”) directing from scripts by John Cabrera (“Gilmore Girls”) and Cosimo De Tommaso; both will also exec produce. Sloane again serves as producer.