Warner expands Facebook movie catalog

Warner Bros. is doubling down with Facebook. Inception

Roughly three weeks after offering “The Dark Knight” for streaming via the social network, the studio has added five more films – including a trio of recent releases.

“Inception,” “Life as We Know It” and “Yogi Bear” are all available immediately, each carrying a $4 price tag. That’s a buck higher than the catalog content the studio offers, which (in addition to “The Dark Knight”) now includes “Harry Potter and the Sorcerer’s Stone” and “Harry Potter and the Chamber of Secrets”.

Warner’s being selective with its rollouts, relying on the popularity of films with the Facebook audience guide its choices. Execs say the fan pages for Harry Potter and “Inception” are “two of the most popular and active communities on the site.”

As with the first Facebook offering, Buyers will be able to watch the film through their Facebook account for up to 48 hours from purchase and pay with Facebook credits, rather than directly via a credit card.

Films can be viewed in full-screen and watched in segments (with the film resuming where left off the next time user log in). Users can also use other Facebook features while watching the film, such as posting comments or status updates.

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