When select TV manufacturers announced plans to include a Netflix button on their remote controls, it raised a few eyebrows, but wasn't exactly shocking, given the company's dominance in the streaming video space.
Now Vudu is getting the same treatment – and this time, people are shocked.
Vizio is leading the charge, announcing plans to add a Vudu button to its remotes for selected HDTVs, media players and Blu-ray players. Like the Netflix button, this will instantly launch the streaming site for users.
Wal-Mart owned Vudu obviously has the retail power behind it, but it also has a substantial film library, with more than 20,000 titles available to rent or purchase. While the service hasn't quite struggled, this is one of its biggest steps to achieving wider success – and perhaps be a viable threat to the Netflix model.
There's no word on exactly when the button will be added to the remotes.