Viewers crave more content

Consumers need more 3D content, information

For 3D TV to take root in America’s living rooms, viewers need more content and more information about the new home entertainment platform.

During a Wednesday panel at the 3D Entertainment Summit, Chris Long, senior veep of DirecTV, noted that consumers haven’t been as intense about the conversion to 3D as they were about the move to digital, and suggested that there needs to be an effort to educate and excite consumers about the switch.

Samantha Ruldolph, director of strategic business planning and development for ESPN, was especially pragmatic when asked about what it will take to get consumers to make the switch to 3DTV.

“We need more channels,” said Ruldolph. “We need more things for people to watch and we need more channels to make things for people to watch in 3D.”

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