No extra cost to paid subscribers

The industry’s must-read publication is available on the iPad in a new way, as Variety announces its inaugural app for the Apple device.

The Variety iPad app, available at no extra cost to paid subscribers, includes all Daily Variety and weekly Variety articles, images and promotions, as they appear in the publications.

“We are committed to providing news and information though the platforms most convenient for existing and new subscribers,” said Variety president Neil Stiles. “Our iPad app is one of the ways we’re meeting the needs of our busy, on-the-go readership.”

The new application offers the experience of the paper with interactive enhancements. Readers can find articles and reviews through each issue’s index or browse by flipping though the digital publication. They also have access to 49 other weeks’ worth of daily and weekly Variety issues. Breaking news updates from Variety.com are also included.

Variety launched the app with tech partner BlueToad Inc., which has digitally created thousands of publications for third parties.

Paid subscribers can use this link to download the app from iTunes, install it and log in utilizing the same username and password used on Variety.com. A reader who needs to retrieve his password may go to Variety.com/login to have his password sent to his email address on file.

Those who are not Variety subscribers but are looking to subscribe may go to Variety.com/subscribe. The iPad app is available with all subscriptions.

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