Casting directors to evaluate submissions from actors
Industry veterans Jules Haimovitz, Gary Beer and David Hope have teamed to launch StarCast Auditions, an online service featuring acting audition videos vetted by casting directors.
Actors can submit a scene approximately 60-90 seconds long for one of 24 demos. The panel of casting directors — including Gretchen Rennell Court, Amy Taksen Somers and Yesi Ramirez — then select up to four best performances of a particular scene to post.
Performers will be required to pay a fee of $10 when submitting auditions. Casting directors, producers and other execs will be able to access the vids for free without a registration process. The largest share of the revenue from actor fees will go to the evaluators.
StarCast chairman Haimovitz previously worked with co-CEO Hope at ITC Entertainment Group, where they were CEO and exec VP, respectively. Hope also formerly served as prexy and COO of On Stage Entertainment.
Haimovitz met StarCast co-CEO Beer, founding CEO and managing director of the Sundance Film Festival, when he negotiated an investment in the Sundance Movie Channel.
The casting directors will have autonomy over the selection process. StarCast will not “hold libraries of auditions” and “will basically discard” vids that don’t make the cut, Haimovitz said.