TiVo unveils super DVR, but is it too late?

TiVo might have kick started the DVR revolution, but it quickly found itself shoved aside by cable companies, who offered the same services without a sizable up front cost to customers and a much lower monthly fee. Tivo-sad

As the holidays draw near, the company’s about to launch its most aggressive hardware counteroffensive. The question is: Will it matter?

TiVo has unveiled the TiVo Premiere Elite, a DVR that is capable of recording up to four shows at once and storing up to 300 hours of programming (on a 2 terabyte disc).

Those are impressive numbers and, at another point in time, would have tech-heads salivating, but with a price tag of $499 as well as a monthly subscription fee, it’s going to be a hard sell. (Making it a bit harder, the company must get a waiver from the FCC of a requirement to include an analog tuner, as well.)

In 2007, TiVo had 4 million subscribers. Today that number stands at 1.9 million. And the company’s hoping it can convinced many of them to put this on their holiday shopping lists to keep it afloat a while longer.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading