Time Warner Cable giving Slingboxes to select customers

Time Warner Cable is offering free Slingboxes to subscribers – if they’re willing to pony up for the company’s more expensive Internet service. Slingbox

The cable/Internet giant plans to offer a complete rebate on the device, which allows people to access their home television (and DVR) from anywhere, to people who subscribe to its Wideband Internet – a service that costs $100 per month.

The offer, originally reported in the New York Times, will kick off next month and it’s a clever way for the company to not only promote its high-end Internet product, but to end-run networks who have been fighting the company on its efforts to let subscribers watch programming anywhere (via an iPad app).

Viacom, in particular, has been opposed to the so-called “place shifting,” going so far as to sue Time Warner saying it amounts to “unlicensed distribution” of its shows.

Slingbox has been around for years and has a good reputation as a reliable way for people to watch their programming on their own terms. It also acts as a shield for the cable company, since all place shifting is done by a third-party device.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety