Thoughts on the Google CEO swap

The tech world got one heck of a surprise Thursday afternoon when long-time Google CEO Eric Schmidt announced he would be ceding the position to company co-founder and president of products Larry Page. Google-chiefs

It’s a move that tech analysts are trying to piece together to determine what it will mean for the future of the quickly expanding company. But what, if anything, does it mean for the entertainment industry?

Schmidt, who will remain as chairman and an advisor, has held the reins at the search giant for 10 years now. He classifies the move as something meant to simplify the management structure.

Rather than running the day to day, he says in a blog post, he will focus “on the deals, partnerships, customers and broader business relationships, government outreach and technology thought leadership that are increasingly important given Google’s global reach.”

Left unanswered in that statement is whether Schmidt will be a part of the ongoing talks with content providers surrounding Google TV. All the major networks, as well as Hulu, Viacom and more, of course, have blocked the service – removing a lot of the appeal it originally had for consumers.

Part of the reason for that is the company simply didn’t talk with the content providers before launching the product.

“Google is a company that’s based on engineering, but doesn’t understand human passions,” said James McQuivey, vice president and principal analyst at Forrester Research late last year. “If they had done the business sensible thing, they would have called the content providers before the reveal and say: ‘We want to announce this. We want your cooperation. Here’s how we think you can make money on it. Let’s talk.’ As far as I know, those conversations never happened.”

Schmidt’s reduced role at the company could help clear the slate slightly and open the door for real negotiations with content providers to commence. Similarly, it could open the door to resume talks with television manufacturers. (Several were said to have been planning announcements tied to the service at CES, but changed their minds as troubles mounted.)

Google, though, is a much bigger beast than just Google TV (and other content interaction site YouTube). The company is eagerly eyeing expansions into social media and the gaming space – and as Google TV flounders, one has to wonder how high it is on the company’s priority list these days.

More Digital

  • Dwayne Johnson President

    Alibaba's Youku Signs Deals With NBCUniversal, Sony Television

    The tech world got one heck of a surprise Thursday afternoon when long-time Google CEO Eric Schmidt announced he would be ceding the position to company co-founder and president of products Larry Page. It’s a move that tech analysts are trying to piece together to determine what it will mean for the future of the […]

  • Andrea Russett

    YouTube Star Andrea Russett Signs TV, Film Development Deal With Fullscreen

    The tech world got one heck of a surprise Thursday afternoon when long-time Google CEO Eric Schmidt announced he would be ceding the position to company co-founder and president of products Larry Page. It’s a move that tech analysts are trying to piece together to determine what it will mean for the future of the […]

  • Redbox On Demand - Roku

    Redbox Launches Digital Movie and TV Service, Without Disney Titles

    The tech world got one heck of a surprise Thursday afternoon when long-time Google CEO Eric Schmidt announced he would be ceding the position to company co-founder and president of products Larry Page. It’s a move that tech analysts are trying to piece together to determine what it will mean for the future of the […]

  • apple_amf_finisar_gear_20171214

    Apple Invests $390 Million in iPhone X Chips From Finisair

    The tech world got one heck of a surprise Thursday afternoon when long-time Google CEO Eric Schmidt announced he would be ceding the position to company co-founder and president of products Larry Page. It’s a move that tech analysts are trying to piece together to determine what it will mean for the future of the […]

  • T-Mobile and Layer3 TV

    T-Mobile Jumps Into Internet TV Arena With Layer3 TV Acquisition

    The tech world got one heck of a surprise Thursday afternoon when long-time Google CEO Eric Schmidt announced he would be ceding the position to company co-founder and president of products Larry Page. It’s a move that tech analysts are trying to piece together to determine what it will mean for the future of the […]

  • Mediapro, IMG, Film45 Producing Amazon Manchester

    Mediapro, IMG, Film45 Producing Amazon Prime Video Manchester City Series

    The tech world got one heck of a surprise Thursday afternoon when long-time Google CEO Eric Schmidt announced he would be ceding the position to company co-founder and president of products Larry Page. It’s a move that tech analysts are trying to piece together to determine what it will mean for the future of the […]

  • Dreamscape_Logo

    Dreamscape Immersive Partners With Nickelodeon for Location-Based VR Experience

    The tech world got one heck of a surprise Thursday afternoon when long-time Google CEO Eric Schmidt announced he would be ceding the position to company co-founder and president of products Larry Page. It’s a move that tech analysts are trying to piece together to determine what it will mean for the future of the […]

More From Our Brands

Access exclusive content