The Studio, as it’s called, will provide technology and resources to artists and help them release albums, artwork and films, which will be released through a variety of channels including traveling international exhibits, museums, concerts and digital platforms (like The Creator’s Project website).
“We created The Studio because the status quo in media right now is a tragedy,” said Vice founder Shane Smith. “Whether it’s in film, music or the fine arts, a lack of access to production and distribution has left some young artists disenfranchised and frustrated. The Creators Project created The Studio to show the world that there is another model for supporting creativity, a model where the artist, and the artwork come first. To show our commitment we will produce and distribute artworks globally while allowing The Studio artists to own, forever, any of the work that they create for us.”
The first works from The Studio will debut at Coachella.
Intel, for its part, has been expanding its reach into the entertainment field lately. In late January, it tapped Black Eyed Peas frontman will.i.am to be director of creative innovation – although no one, including will.i.am, seems to be entirely sure of what that job will entail.