Tech roundup

Gener8, Aggressive/Big Block, Quantel, Assimilate make news

Digital production and visual effects studio Big Block signed an exclusive deal with Alex Topaller and Dan Shapiro, the directorial and design duo known as Aggressive. Aggressive is now represented under the Big Block banner for direction and design for commercials, advertising and broadcast design. The collaboration has already yielded branded content that was unveiled at the Oracle OpenWorld technology conference in San Francisco. East Coast-based Aggressive will be a creative complement to Big Block’s focus on digital production for commercials, features and TV. Company designed and directed graphics and vfx-driven broadcast and web content for P&G Anna Sui Cosmetics, Toyota and RalphLauren.

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Woods TV, part of Paris- and L.A.-based Woods Media Group, has purchased a Quantel Enterprise sQ system together with QTube global workflow technology. The system will be the backbone of the production and program adaptation company’s new HD, file-based facility as the company moves its Europe HQ to Boulogne Billancourt near Paris. Company has also appointed Elodie Brulere Powers as VP, global operations, in the L.A. office. Meanwhile, Hollywood-based digital intermediate facility Light Iron has purchased has purchased a third Pablo 4K system to boost its collaborative digital workflow and a Pablo PA to add more productivity and flexibility to its DI pipeline.

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In a bid to further serve the growing Bollywood film community, post tools and digital workflow provider Assimilate has expanded to India, extending its dealer network and training centers. The new unit is led by Prasenjit Sengupta, who joined recently as director of sales for India. Assimilate also recruited Arun Kumar, who will provide training and tech support services. The expansion is in response to demand for the company’s $18,000 Scratch Six digital cinema and broadcast finishing tools for Red and other digital workflows, and its $5,000 Scratch Lab digital system for review, versioning, color correction, conform and deliverables of dailies created during production or the VFX process

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