Consumer platforms made available to any Sundance feature film

Sundance Institute on Wednesday announced a distribution partnership with iTunes, Amazon, Hulu, Netflix, YouTube and SundanceNOW, upping the potential online accessibility of pics by Sundance-affiliated filmmakers.

Program will be available through the institute’s Artist Services program, a funding and educational website launched in January at this year’s fest with fund-raising partner Kickstarter that has raised $650,000 for Institute-backed projects. New Video will act as the exclusive aggregator for the Institute’s distribution phase.

Inaugural pics will be docu “Connected: An Autoblogography About Love, Death and Technology” and narrative feature “On the Ice,” both of which screened at this year’s Sundance.

“We wanted to make sure these movies were made available where people are already watching films,” said Sundance Institute exec director Keri Putnam at an L.A. press gathering.

Putnam, however, pointed out that Sundance is not getting into the distribution game.

“We do not want to become a distributor,” she noted. “We want to be complementary, not competitive, with the professional distributors.”

Another important piece to the initiative: Filmmakers are not directly licensing films to the online distribs; since they retain ownership, they can make independent decisions about strategies for each outlet, sharing the Sundance brand.

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