Spotify, the music streaming service that is the toast of Europe, is finally on the way to the U.S.
The company launched a landing page today for Americans to sign up for an invite to the service, though stopped short of providing launch details. That's not likely to discourage fan, though, who have been patiently waiting for it to clear deals with recording companies and get clearance to launch here.
The arrival of Spotify, a streaming music service that allows people to search by artist, album, record label, genre or playlist (and then buy a permanent copy if they like the song), will shake up the burgeoning cloud music space – which has been a battleground for Apple, Google and Amazon so far.
Launched in 2006, Spotify offers both a free as-supported service as well as an ad-free premium service, which can also be used on mobile devices. The European service has a catalog of roughly 13 million songs, adding as many as 10,000 per day. Its subscriber base tops 1 million people.
Wired Magazine last year reported that the service was making more money for labels in Sweden than any retailer, both brick and mortar and online.
The company has been in talks with labels for some time in regards to the U.S. launch – and while nothing formal has been announced, the fact that it's accepting signups indicates deals have either been signed or are imminent.
Among the company's fans are Facebook founder and CEO Mark Zuckerberg and Demi Moore.