Spike TV and Microsoft have struck a deal for the network to broadcast the Xbox 360 E3 media briefing on June 6.
Media briefings are where the big console news of the coming year is unveiled. Last year, Microsoft announced Kinect and the revamped Xbox 360 as well as its streaming partnership with ESPN. This year's telecast will air live at 12:30pm ET
Incidentally, if you've got G4 on your cable system, you can see all of the media briefings. The game-themed channel will once again offer wall-to-wall coverage of the show, including live broadcasts of the keynotes from Microsoft, Sony and Nintendo – as well as from all of the third-party publishers.