Sony, guilds join forces on 3D training

Orgs to bolster courses at Sony's 3D Tech Center

While some are turning bearish on 3D, Hollywood pros seem to be bullish as ever.

In a sign that pros’ interest hasn’t waned, the Directors Guild and the Motion Pictures Editor’s Guild are collaborating with Sony’s 3D Technology Center to add to the course offerings at the center.

That makes three guilds cooperating in 3D training at the 3DTC. The Intl. Cinematographer’s Guild already cooperates with the center.

Steven Poster, national prexy of the ICG, said interest in 3D training is still strong. “We still have a long waiting list,” said Poster, “and as long as Sony is offering it to us we have people who want to study it. We’re trying to figure out a way to get it to New York, for our members there. So the interest is still there.”

Chris Cookson, president of technologies, Sony Pictures Entertainment and chief officer, Sony 3D Technology Center, said the new directors course will focus on storytelling rather than technology.

Previously, directors took the 3D cinematography class. The new course has been structured to help more directors get though the course quickly than before.”There’s still a lot more people anxious to go through the class than we’ve been able to accommodate,” said Cookson. “I know there’s a backlog for each of these classes.”

Cookson added there is still a shortage of 3D content that takes full advantage of the format for storytelling. “From the beginning the school has been about helping people understand how the audience receives 3D. It’s been how to create experiences that people will be comfortable with, enjoy and feel immersed in.”

Cookson said that while some have said that 3D is finished, “we haven’t even touched what you can do in television.”

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