Roku player hits brick and mortar

Roku has been something of a trailblazer in the cord-cutting world, but it has had a relatively small following since it has historically only been sold online. That’s about to change. Roku

Starting today, Best Buy customers are able to purchase the Roku XD in stores. So are shoppers at BJ’s Wholesale club, Fry’s Electronics and Radio Shack.

The set top box, which retails for just shy of $80, handles a variety of streaming media, from Netflix to HuluPlus to Pandora. It supports high definition (720p/1080p) streaming and features an HDMI output.

To date, Roku has sold over 1 million units via its online storefront and other Internet retailers. With its low price and wide range of services, though, it has built a very dedicated fan base in the process.

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