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Relativity taps Liz Jones for digital marketing

Mobile and entertainment vet will work across digital platforms

Relativity Media has tapped Liz Jones, a veteran of the mobile and entertainment industries, as senior VP of digital marketing, a position that will see her creating and executing marketing campaigns across all digital platforms for Relativity’s slate.

Jones, who will report to theatrical marketing prexy Terry Curtin, will soon begin work on digital marketing of Steven Soderbergh’s action thriller “Haywire” (Jan. 20), the Navy SEAL action pic “Act of Valor” (Feb. 24), Tarsem Singh’s adventure comedy “Mirror Mirror” (March 16) and the comedy “21 and Over,” as well as Antoine Fuqua’s “Hunter Killer” and Lasse Hallstrom’s Nicholas Sparks adaptation “Safe Haven,” which heads into production next April.

Jones has more than 15 years of experience marketing and developing content, most recently co-foundeding Appency, a marketing agency dedicated to promoting mobile apps, where her clients included National Geographic, TheFind and Ravensburger Digital. Previously, Jones worked as a consultant and helped several media agencies start mobile and/or interactive divisions.

Jones also spent 10 years at 20th Century Fox in both the Fox Mobile Entertainment group and the film division.

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