Redbox to add video games to 21,000 kiosks




Rentals will cost $2 per day – as opposed to the $1 per day rate the company charges for DVDs and the  $1.50 it gets for Blu-Rays. Games will be available for the Wii, Xbox 360 and PlayStation 3.

DS owners are out of luck, though. While the company did experiment with handheld games during its market tests, it has decided to ignore systems like the Nintendo DS to focus on home consoles.

“At this point in time, we’re focusing on the [home console market] based on the overall installed base of those platforms and [their use of the] physical media that we’re familiar with,” says Joel Resnik, vice president of games for Redbox. “The handheld is in transition. … I feel like it’s an upside opportunity down the road.”

Kiosks will generally have an initial library of 20 unique titles. The company hopes to expand that to 24 in the coming months. Resnik says Redbox expects to offer 80-100 unique titles per year.

The company spent two years testing game rentals via a pilot program. While they were only available in 5,000 kiosks, Redbox still managed to rack up over 1 million rentals.

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