Ogilvy Ent.'s Doug Scott to attend Paris event
Former Facebook marketing maven Randi Zuckerberg, Ogilvy Entertainment prexy Doug Scott and Marco Ferrari, CEO of Zodiak Active, are among industryites lined up for the first UbiQ, a digital event that will take place June 18-19 in Paris.UbiQ’s agenda will feature showcases, workshops and speed meetings. The conference will address all forms of digital entertainment, and look at how to engage, monetize and measure return on investment. The B2B event will take place at the Palais Brongniart, Paris’ former stock market, and is expected to draw nearly 2,000 professionals from TV, Internet, mobile and games, said UbiQ Events’ CEO Gwenael Flatres, who previously managed the digital business development of Reed Midem TV markets Mip TV and Mipcom in Cannes. “Keynote showcases will offer the bigger picture; workshops will go into more depth; and, finally, through a series of pre-organized industry-focused speed meetings, participants will have the opportunity to meet potential key partners,” said Gavin McGarry, UbiQ’s NewYork-based conference adviser and CEO of Jumpwire. UbiQ partners include Futur en Seine, a digital media and creativity fest, and video entertainment site Dailymotion.