You will be redirected back to your article in seconds

‘Polar Express’ trip to 3D

Holiday perennial gets upgrade

As a perennial holiday re-issue, Warner Bros.’ motion-capture pic “The Polar Express” has cumed $182.2 million domestically in its lifetime — but this is the first year since its initial 2004 theatrical release that 3D has helped boost the pic’s bottom line.

What’s more, very little money — if any — has been spent marketing the re-berth, according to Dan Fellman, prexy of domestic distribution at Warners.

Typically released at around Thanksgiving, the 2011 relaunch of “Polar Express” on Nov. 25 so far has tallied $158,201 from 24 locations, most of which are Imax.

That’s slightly behind the film’s comparable play period last year, but better than in 2009.

Fellman explains that this year’s first-ever 3D re-issue of “Polar” was converted specifically for Imax, though it is also playing in non-Imax houses. He adds that most of the Imax locations are screening “Polar” for only a limited number of showings a day.

“It’s an interesting film to look at,” Fellman says. “It opened to skepticism during a very competitive weekend in 2004, but it’s gone on to be a hugely profitable movie for the company.”

“Polar Express” should continue to play throughout the holiday season; during the past two years, the film ended its run at around New Year’s weekend.

More Film

  • Aida Begic Director Aida Begic poses

    Antalya Festival: Aida Begic on ‘Never Leave Me,’ Shooting Movies with Kids

    As a perennial holiday re-issue, Warner Bros.’ motion-capture pic “The Polar Express” has cumed $182.2 million domestically in its lifetime — but this is the first year since its initial 2004 theatrical release that 3D has helped boost the pic’s bottom line. What’s more, very little money — if any — has been spent marketing […]

  • Antalya Fest Opens with Walken, Syrian

    Antalya Festival Opens with Walken, Syrian Refugee Crisis-themed ‘Never Leave Me’

    As a perennial holiday re-issue, Warner Bros.’ motion-capture pic “The Polar Express” has cumed $182.2 million domestically in its lifetime — but this is the first year since its initial 2004 theatrical release that 3D has helped boost the pic’s bottom line. What’s more, very little money — if any — has been spent marketing […]

  • Interview With Carla Simón, director of

    ‘Summer 1993’s’ Carla Simón Talks About, Summer, Kids, Oscars

    As a perennial holiday re-issue, Warner Bros.’ motion-capture pic “The Polar Express” has cumed $182.2 million domestically in its lifetime — but this is the first year since its initial 2004 theatrical release that 3D has helped boost the pic’s bottom line. What’s more, very little money — if any — has been spent marketing […]

  • Processed with VSCO with a6 preset

    Turkish Cinema: The New Generation - Kivilcim Akay, Director ‘I am Also Here'

    As a perennial holiday re-issue, Warner Bros.’ motion-capture pic “The Polar Express” has cumed $182.2 million domestically in its lifetime — but this is the first year since its initial 2004 theatrical release that 3D has helped boost the pic’s bottom line. What’s more, very little money — if any — has been spent marketing […]

  • Turkish Cinema: The New Generation -

    Turkish Cinema: The New Generation - Su Baloglu, Producer ‘The Island’

    As a perennial holiday re-issue, Warner Bros.’ motion-capture pic “The Polar Express” has cumed $182.2 million domestically in its lifetime — but this is the first year since its initial 2004 theatrical release that 3D has helped boost the pic’s bottom line. What’s more, very little money — if any — has been spent marketing […]

  • Turkish Cinema: The New Generation -

    Turkish Cinema: The New Generation - Ender Ozkahraman, Director 'Ugly Duckling'

    As a perennial holiday re-issue, Warner Bros.’ motion-capture pic “The Polar Express” has cumed $182.2 million domestically in its lifetime — but this is the first year since its initial 2004 theatrical release that 3D has helped boost the pic’s bottom line. What’s more, very little money — if any — has been spent marketing […]

  • OLYMPUS DIGITAL CAMERA

    Turkish Cinema: The New Generation - Andac Haznedaroglu, Director ‘The Guest’

    As a perennial holiday re-issue, Warner Bros.’ motion-capture pic “The Polar Express” has cumed $182.2 million domestically in its lifetime — but this is the first year since its initial 2004 theatrical release that 3D has helped boost the pic’s bottom line. What’s more, very little money — if any — has been spent marketing […]

More From Our Brands

Access exclusive content