Franchise available for rent using Facebook Credits
Paramount Pictures is following Warner Bros. in deciding to make its films available to rent on Facebook pages, starting with the “Jackass” franchise.“Jackass the Movie,” “Jackass 2,” “Jackass 3,” as well as digital features “Jackass 2.5” and “Jackass 3.5,” are now available through the “Jackass” page on the social media site using Facebook Credits and viewable for up to 48 hours. Prices vary per pic: Earlier titles “Jackass the Movie,” “Jackass 2” and “Jackass 2.5” can be rented for 30 Facebook credits ($2.99), while “Jackass 3” and “Jackass 3.5” cost 40 ($3.99). The films are available only to Facebook users in the U.S. Warner Bros. began renting films on individual pages in March. Slate included “The Dark Knight” and has expanded since. “Jackass 2.5” (2007), from Paramount Digital Entertainment and MTV, was the first digital movie released by a studio, and it quickly became the most successful nontheatrical release in Par’s history. In the first few weeks, pic garnered more than 20 million views. In April, “Jackass 3.5” bowed on Joost.com. “Jackass” has become one of the most widely cross-platformed film franchises: Par is also offering a “Jackass” ClipApp, which enables users to search more than 100 pre-selected scenes from all five movies and create custom clips and edit how they are linked together to share with other Facebook members. MTV recently launched two mobile “Jackass” apps for the iPad and iPhone in honor of the 10-year “Jackass” anniversary.