Nintendo's 3DS to carry trailers, short form content

Nintendo has unveiled a slew of deals, including a streaming vid partnership with Netflix, that show a growing partnership between the company and Hollywood.

During the company’s keynote address at the Game Developers Conference in San Francisco, execs announced Wednesday that U.S. owners of the forthcoming handheld gaming system will be able to stream Netflix films to the device starting this summer.

Additionally, Nintendo plans to launch and oversee a short-form video service, which will carry material ranging from game trailers and musicvideos to comedy shorts. That service will be available in May.

While both of those features give the 3DS a deep library of 2D content, the company said it plans to take advantage of the device’s 3D capabilities as well. Nintendo has struck deals with studios to begin offering 3D trailers for upcoming films, starting with one for this summer’s “Green Lantern.”

“We’re offering studios a distribution vehicle to a large and motivated user base to promote their upcoming released in 3D without the need for glasses,” said Reggie Fils-Aime, president of Nintendo of America.

The 3DS, which lets users play games in stereoscopic 3D without the need for special glasses, will go on sale in the U.S. on March 27 for $250. The system has been a big hit in Japan, where it went on sale last weekend and sold out nationwide in less than 48 hours.

To boost the system’s online capabilities, Nintendo also announced a partnership with AT&T that will allow the 3DS to connect automatically to more than 10,000 AT&T Wi-Fi Hot Spots in coffee shops, airports and more. That will allow users to watch videos — and play multiplayer games — while they’re on the go.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0