Nielsen, Tremor in measurement deal

Pact brings TV-style GRPs to online ads

Nielsen announced its first deal Wednesday to bring TV-style measurement to online video.

A pact with Tremor Video, a widely used ad platform, will apply gross ratings points to online video. Nielsen Online Campaign Ratings, which combines measurement data from TV and online panels, would be available for Tremor clients through Videohub, the company’s analytics console.

The offering provides simplified metrics for gauging how many people saw an ad across platforms, how well it performed with various demographics and the impact on the brand being advertised.

“Marketers want to cleanly compare the reach of online video media to other media – principally TV,” said Steve Hasker, president, media products and advertiser solutions at Nielsen. “Nielsen Online Campaign Ratings provides a standard GRP across platforms, so that online can be measured the same way we measure GRPs on TV.”

More Digital

  • Courtesy of 8i

    Holographic Capture Startup 8i Plans to Lay Off Half of Its Staff

    Nielsen announced its first deal Wednesday to bring TV-style measurement to online video. A pact with Tremor Video, a widely used ad platform, will apply gross ratings points to online video. Nielsen Online Campaign Ratings, which combines measurement data from TV and online panels, would be available for Tremor clients through Videohub, the company’s analytics […]

  • Sirius Logo

    SiriusXM Hit With Big Rate Hike by Copyright Royalty Board

    Nielsen announced its first deal Wednesday to bring TV-style measurement to online video. A pact with Tremor Video, a widely used ad platform, will apply gross ratings points to online video. Nielsen Online Campaign Ratings, which combines measurement data from TV and online panels, would be available for Tremor clients through Videohub, the company’s analytics […]

  • Google Home Max

    Google Home Max Review: Want Some Bass With Those Smarts?

    Nielsen announced its first deal Wednesday to bring TV-style measurement to online video. A pact with Tremor Video, a widely used ad platform, will apply gross ratings points to online video. Nielsen Online Campaign Ratings, which combines measurement data from TV and online panels, would be available for Tremor clients through Videohub, the company’s analytics […]

  • Erik Huggers Vevo

    Vevo CEO Erik Huggers Is Stepping Down

    Nielsen announced its first deal Wednesday to bring TV-style measurement to online video. A pact with Tremor Video, a widely used ad platform, will apply gross ratings points to online video. Nielsen Online Campaign Ratings, which combines measurement data from TV and online panels, would be available for Tremor clients through Videohub, the company’s analytics […]

  • Facebook

    Facebook Adds Snooze Button to Mute Friends, Pages for 30 Days

    Nielsen announced its first deal Wednesday to bring TV-style measurement to online video. A pact with Tremor Video, a widely used ad platform, will apply gross ratings points to online video. Nielsen Online Campaign Ratings, which combines measurement data from TV and online panels, would be available for Tremor clients through Videohub, the company’s analytics […]

  • vice_logo

    Disney Will Get More Vice After Acquiring 21st Century Fox's $70 Million Stake

    Nielsen announced its first deal Wednesday to bring TV-style measurement to online video. A pact with Tremor Video, a widely used ad platform, will apply gross ratings points to online video. Nielsen Online Campaign Ratings, which combines measurement data from TV and online panels, would be available for Tremor clients through Videohub, the company’s analytics […]

  • Refinery29 - philippe-von-borries-justin-stefano

    Refinery29 Lays Off 34 Staffers in Latest Sign of Digital-Media Malaise

    Nielsen announced its first deal Wednesday to bring TV-style measurement to online video. A pact with Tremor Video, a widely used ad platform, will apply gross ratings points to online video. Nielsen Online Campaign Ratings, which combines measurement data from TV and online panels, would be available for Tremor clients through Videohub, the company’s analytics […]

More From Our Brands

Access exclusive content