Tools tout pro functionality vs. Apple product

Looking to strike a blow in the battle for supremacy among editing tools, Avid will release its Media Composer 6, NewsCutter version 10 and Symphony version 6 together on Nov. 15.

The new version of Media Composer boasts a 64-bit architecture, new 3D workflow and editing system as well as big increases in support for third-party hardware. The release is well-timed competitively, coming on the heels of the flap over the June bow of Apple’s Final Cut Pro X, which was criticized for abandoning the professional editing community with a redesign that did not include many of the features required by pro editors.

Avid’s goal was to make the update as flexible and easy to use as possible, while still preserving what professional editors had come to know and love about the product, according to Chris Gahagan, Avid’s senior VP of products and solutions.

“There’s a lot of muscle memory that comes from using a particular system, and we wanted to keep that while still adding improvements to make for a better workflow,” said Gahagan.

New version of Media Composer will also support Red Epic with Avid Media Access, deeper integration of Avid’s audio post system Pro Tools, which includes 7.1 surround sound support as well as color-correction capabilities that come through Avid’s Artist Color control surface.

Media Composer 6 is priced at $2,499. Upgrade pricing starts at $299. A student version is priced from $295. Avid also features a crossgrade offer for Final Cut Pro X users of $1,499.

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