You will be redirected back to your article in seconds

Netflix unveils kidvid section

Webcaster partners with Common Sense Media

Netflix has gone tyke-friendly with a new “Just for Kids” tab on its home page.

With site’s new section, subscribers can now browse child-appropriate streaming content with genres like superheroes, princesses and dinosaurs. Section aims to make categories and content descriptions easy for children to understand.

Netflix teamed with Common Sense Media to construct the “Just for Kids” experience, using Common Sense’s ratings and reviews to help gather appropriate titles and categories. “We’ve partnered with Netflix for many years,” said Amy Guggenheim Shenkan, Common Sense Media prexy, “and our work informs the overall quality and scope of the ‘Just for Kids’ experience, helping parents to make great media choices for the entire family.”

“Just for Kids” stands as Netflix’s nod to kids’ enthusiastic media consumption. Todd Yellin, veep of product innovation at Netflix, noted that “Kids discover and categorize movies and TV shows differently than adults…we’re making it easier for kids and parents alike to have the best possible Netflix experience.”

More Digital

  • China’s Booming Streaming Market Turning to

    APOS: China’s Booming Streaming Market is Opening to Specialty Platforms

    Netflix has gone tyke-friendly with a new “Just for Kids” tab on its home page. With site’s new section, subscribers can now browse child-appropriate streaming content with genres like superheroes, princesses and dinosaurs. Section aims to make categories and content descriptions easy for children to understand. Netflix teamed with Common Sense Media to construct the […]

  • APOS: Iflix Revamps Video Streaming Model

    APOS: Iflix Revamps Video Streaming Model for Developing Markets

    Netflix has gone tyke-friendly with a new “Just for Kids” tab on its home page. With site’s new section, subscribers can now browse child-appropriate streaming content with genres like superheroes, princesses and dinosaurs. Section aims to make categories and content descriptions easy for children to understand. Netflix teamed with Common Sense Media to construct the […]

  • SOUTH KOREA OUTMandatory Credit: Photo by

    Facebook Puts Former FCC Chairman Kevin Martin in Charge of Public Policy

    Netflix has gone tyke-friendly with a new “Just for Kids” tab on its home page. With site’s new section, subscribers can now browse child-appropriate streaming content with genres like superheroes, princesses and dinosaurs. Section aims to make categories and content descriptions easy for children to understand. Netflix teamed with Common Sense Media to construct the […]

  • Piracy 3.0: The Good, the Bad

    Piracy 3.0: The Good, the Bad and Kodi (Guest Column)

    Netflix has gone tyke-friendly with a new “Just for Kids” tab on its home page. With site’s new section, subscribers can now browse child-appropriate streaming content with genres like superheroes, princesses and dinosaurs. Section aims to make categories and content descriptions easy for children to understand. Netflix teamed with Common Sense Media to construct the […]

  • Lost in Space Netflix

    Netflix 'Lost in Space' Reboot Draws 6.3 Million Viewers in First 3 Days, Nielsen Says

    Netflix has gone tyke-friendly with a new “Just for Kids” tab on its home page. With site’s new section, subscribers can now browse child-appropriate streaming content with genres like superheroes, princesses and dinosaurs. Section aims to make categories and content descriptions easy for children to understand. Netflix teamed with Common Sense Media to construct the […]

  • Microsoft Mixed Reality Capture studio

    106 Cameras, Holograms and Sticky Tape: Inside Microsoft’s Mixed Reality Capture Studios

    Netflix has gone tyke-friendly with a new “Just for Kids” tab on its home page. With site’s new section, subscribers can now browse child-appropriate streaming content with genres like superheroes, princesses and dinosaurs. Section aims to make categories and content descriptions easy for children to understand. Netflix teamed with Common Sense Media to construct the […]

  • Netflix placeholder

    Netflix Stock Slips After Streamer Announces $1.9 Billion Junk-Bond Offering

    Netflix has gone tyke-friendly with a new “Just for Kids” tab on its home page. With site’s new section, subscribers can now browse child-appropriate streaming content with genres like superheroes, princesses and dinosaurs. Section aims to make categories and content descriptions easy for children to understand. Netflix teamed with Common Sense Media to construct the […]

More From Our Brands

Access exclusive content