Broadcaster opens library for Latin America launch
NBCUniversal’s Spanish-language broadcaster Telemundo announced Monday that it is the latest web to open its library to Netflix for an upcoming launch in Latin America.The deal gives Netflix access to more than 1,200 hours of content per year, including hit telenovela “The Queen of the South” (La reina del sur). The pact is being handled by Telemundo Intl. and will allow the web to analyze demand on a yearly basis to customize the content it makes available in the region. With more than 25 million subscribers, Netflix is planning to launch its online service in 43 countries in Latin America and the Caribbean by year’s end. Mexico will likely be the first to receive the service, where Netflix has already inked deals with the country’s top webs, Televisa and TV Azteca. Combined, Netflix will have access to a vast majority of the most popular Spanish-language telenovelas. Netflix has also signed a content sharing deal with Globo, aimed at the market in Brazil.
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