Wednesday had always been a soft deadline

The owners of Hulu could see offers continue to come in later this week, despite widespread reports that Wednesday was the deadline for the first round of bidding.

Sources indicate that Wednesday had always been a soft deadline. Other reports suggest that the principals extended the deadline to give potential buyers more time to assess Hulu. The streaming service is owned by News Corp., NBCUniversal, Walt Disney Co. and Providence Equity Partners.

Reuters reported Wednesday that South Korean media company SK Telecom could tender an offer as well. Other companies already mentioned as likely bidders include Google, Amazon, Yahoo and DirecTV.

Bids were estimated to come in at anywhere from $500 million to $2 billion, depending on what content deals come along with the sale. The longer the service will have Web streaming rights to series produced by its current parent companies, the higher the final purchase price will be.

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