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Mexico’s Canana pacts with Netflix

Distrib picks up TV show 'I'm Your Fan'

MEXICO CITY — Mexican indie Canana has inked its first deal with Netflix to run episodes of its successful original series “Soy tu fan” (I’m Your Fan), currently on its second season on pubcaster Once TV Mexico.

The romantic comedy, starring Ana Claudia Talancon (“The Crime of Father Amaro”), is Canana’s first major project for the smallscreen, scoring an average 5 point rating with 7.5 points share in the second season that started in October.

Episodes from the first season will be available for both Netflix Latin America and Netflix in the U.S. and Canada, the first time U.S. audiences will have access to the program.

Canana has built a reputation as an innovator in distribution, becoming the first to offer VOD on a major cabler in Mexico, and releasing the 2010 “Revolucion” omnibus project in theaters, on DVD and free-to-air simultaneously.

Canana, founded by producer Pablo Crus with thesps Diego Luna and Gael Garcia Bernal, has its religious-themed “Nino santo” TV project in the pipeline, as well as two other projects under wraps.

By running on Once TV, “Soy tu fan” directly competes against the TV duopoly of Televisa and TV Azteca, which control over 90% of Mexico’s market share.

In a statement, Cruz hailed the Netflix deal, saying it was meeting the desires “of the consumer, not the programmer.”

It comes a week after Netflix customers in Mexico and Latin America were given access to the service via Apple TV and iPad/iPhone.

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