Walmart-owned streaming service licenses all four seasons of AMC drama
Chalk up another post-primetime home for “Mad Men,” which has just been added to Walmart-owned Vudu.All four seasons of the AMC drama, produced by Lionsgate, have been added to the streaming service, which is continuing to stock up on TV product after launching with a film-heavy catalog. Since loading its biggest cache of primetime broadcast and cable series in May, Vudu also has added all seasons of CBS’ “How I Met Your Mother,” CW’s “The Vampire Diaries,” NBC’s “Chuck,” Fox’s “Dollhouse,” Lifetime’s “Drop Dead Diva” and USA Network’s “WWE Raw.” In addition, Vudu has added to its only next-day offerings, the CW series “Gossip Girl,” with two more shows whose episodes will be made available 24 hours after their first-run premiere: TNT’s “Hawthorne” and “Franklin & Bash.” With these new entries, Vudu is trying to catch up with the likes of Apple’s iTunes and Amazon, which also have 24-hour windows on shows. Financial terms of the “Mad” deal were not disclosed but the series fetched a steep price from Netflix, which paid $1 million per episode. While heavily serialized dramas used to have little aftermarket value, services like Netflix have emerged as buyers because the VOD format is friendlier to the format than traditional off-network syndication. However, as a monthly subscription service, Netflix is in a different window than Vudu, which offers a la carte episodes for purchase. Vudu is actually getting a jump on “Mad” over Netflix, which won’t make streaming version of its episodes available until July 27. “Mad” is already available on iTunes and Amazon as well. In contrast to Vudu’s film library, which is available for rental and purchase, its TV episodes are only available for purchase. In May, Vudu added TV series including “Glee,” “Modern Family,” “Bones,” “24,” “The Walking Dead” and “Nurse Jackie.”
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