Move follows Amazon takeover in January

European online film and TV subscription service Lovefilm is increasing its London-based workforce by 20% over the next three months.

“Following Amazon’s acquisition of Lovefilm, we have created about 40 jobs at our London office, half of which are in the technology and digital sphere,” said Lovefilm CEO Simon Calver.

The outfit, akin to Netflix in the U.S., started in London in 2006 with fewer than 10 employees, employs 380 in Blighty and 106 in Germany, Norway, Sweden and Denmark.

London-based vacancies include Web developer, while a new role for a software test analyst is up for grabs, further supporting the company’s vision for digital expansion across mobile devices and the Web.

The news is testament to the fact the biz is expanding in its current markets, and with its muscle, the subscription service is keen to strengthen its digital offering, especially as U.S. giant Netflix has its eye on Blighty shores.

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