Logitech dubs Google TV box “a big mistake”

It’s rare that a company is this candid about one of its products. Logitech-revue

Logitech CEO Guerrino De Luca, in an earnings conference call with investors this week, dubbed the company’s Google TV set top box – officially called the Logitech Revue – “a big mistake” and said the company had no plans to build future versions of the product.

“We expected everybody to line up for Christmas and buy these boxes [at] $300,” he said. “That was a big mistake.”

De Luca, who wasn’t running the company at the time, says Logitech “executed a full scale launch with a beta product and it cost us dearly.” Combined with other missteps, he estimates the company lost $100 million due to operational miscues.

Not all of his comments were quite so harsh. De Luca said Google TV was, in fact, a “great concept” and he believed the success of it or a descendant is “inevitable”, but the company would not be building a successor to the Revue.

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