Co. measures online media consumption habits

Live Nation Entertainment has acquired online digital media measurement company Big Champagne, the companies announced late on Wednesday. Financial terms of the deal were not disclosed.

Based in Los Angeles, Big Champagne measures online media consumption habits, with regard to music in particular, and has provided data aggregation, access and consulting services. Last year, the company bowed its Ultimate Chart feature, intended as an alternative to Billboard and other traditional music charts, measuring musical popularity through a combination of sales, airplay, social network activity, Internet radio activity, streaming activity and file-sharing.

Employees of the company will all be absorbed into LNE, with co-founder-CEO Eric Garland to serve as general manager for livenation.com, and co-founder-CMO Joe Fleischer to become senior vp of content and product strategy.

Founded in 2001, Big Champagne began by measuring downloads on file-sharing site Napster. As the company widened its reach, its data became invaluable as an A&R and marketing tool, particularly due to the company’s measurement of non-traditional (and sometimes illegal) downloading activity, and its ability to track geographic trends in popularity with high degrees of specificity.

A statement released by the companies notes that Big Champagne’s metrics will be bolstered by the acquisition, with exclusive access to an array of LNE’s ticket sales and merchandising data.

“This acquisition strengthens our commitment to be the leader in artist to fan data,” LNE CEO Michael Rapino said in a statement. “BigChampagne’s expertise will accelerate our mission to drive deeper fan engagement throughout Live Nation driven by world class data technology.”

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