Casual gaming firm behind Farmville sensation
DreamWorks Animation CEO Jeffrey Katzenberg has joined the board of directors at casual-gaming upstart Zynga.“Zynga has quickly become one of today’s most innovative and entertaining companies,” Katzenberg said. Hollywood has taken increasing interest in the explosive growth of social gaming, which accounts for massive amounts of time spent on leading social networks like Facebook. Zynga’s games, including Farmville and FrontierVille, are among the most popular on Facebook; Paramount used the latter game as a promotional platform for the recent release of “Rango.” Katzenberg joins a board comprised of Owen Van Natta, executive VP of business at Zynga; Reid Hoffman, founder and executive chairman at LinkedIn; Bing Gordon, partner Kleiner Perkins Caufield & Byers; Brad Feld, managing director of Foundry Group; and Zynga CEO Mark Pincus. “DreamWorks Animation is a revolutionary technology company, a recognized consumer brand, and at its core, a media company,” Pincus wrote in a blog post on his company’s site. “It’s easy to see the value that Jeffrey will add to Zynga as we grow and look for more ways to delight our players.”
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