July game sales worst since Oct 2006

There’s often a summer lull in the video game space, but this is taking things a little too far. Video game retail sales were down 26 percent in July, hitting their lowest levels in almost five years. Ocarina-of-time-3ds

It was, frankly, a bloodbath for the industry. Physical game sales came in more than twice as bad as predicted, dropping 17 percent to $336 million and hardware sales plunged 29 percent. It was also a month where some seemingly bulletproof franchises were shot down.

“EA’s NCAA Football 12” was the month’s top selling game – hardly a surprise as the publisher had pre-announced a 17 percent increase in sell-through earlier this week). But the remake of one of the best loved games in Nintendo’s storied Zelda franchise was nowhere to be seen.

Nintendo had counted on “The Legend of Zelda: Ocarina of Time 3D” to boost sales of its 3DS handheld software hardware. It failed to do that and, effective tomorrow, the price of that system is being slashed from $250 to $170.

Also missing were June’s hot titles, including “L.A. Noire” and “Infamous 2”.

“There were substantially fewer new releases this year, and the top selling games, with the exception of NCAA 12, didn’t perform as well as last year’s top sellers did,” says NPD analyst Anita Frazier. “Looking across PC, console and portable game sales, 19 titles sold over 100,000 units last July, while this year, only 8 titles peaked 100,000 units.”

A list of the month’s top 10 selling titles is available after the jump:





NCAA Football 1

Electronic Arts


Cars 2

Disney Interactive Studios


Call of Duty: Black Ops

Activision Blizzard


Lego Pirates of the Caribbean

Disney Interactive Studios


Just Dance 2



Major League Baseball 2K11

Take 2 Interactive


Zumba Fitness: Join the Party



Fallout: New Vegas

Bethesda Softworks


New Super Mario Bros DS



Mortal Kombat 2011

Warner Bros. Interactive

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety