Online-only network BBTV to launch Sept. 12

Glenn Beck announced plans to launch his own online-only network after he steps down from Fox News Channel later this month.

GBTV will launch Sept. 12 with a two-hour show that will cost subscribers $4.95 per month. For $9.95, additional content will be available including a simulcast of Beck’s radio show, where he disclosed GBTV to his listeners Tuesday morning.

“This is not mass,” said Beck. “This is for a group of Americans that know what they believe, know where they’re headed, and want to move forward.”

Beck even suggested that GBTV, a production of his company Mercury Radio Arts, could venture into scripted programming, as well as documentaries and specials.

The two-hour show will air at 5 p.m. ET, same time as the program he launched last year.

GBTV should emerge as an interesting test case for on-air talent who could take advantage of the low barriers to entry online and distribute themselves online — but without the infrastructure and marketing support that established TV or radio companies can offer.

Beck is stepping down at FNC on June 30 after a controversial stint in which he clashed with the network over the tone of the program.

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