On the eve of launching “Harry Potter and the Deathly Hallows: Part 2” — Imax’s largest bow ever — the company announced it will partner with Regal Entertainment to install nine additional Imax locations in the U.S.
The Imax-Regal installation is part of a previously agreed-upon arrangement for a total 25 new theaters, bringing Regal’s confirmed Imax count to 77.
“Through the success of our existing joint-revenue sharing theaters, our patrons have spoken and Imax is certainly a hit among moviegoers,” said Regal CEO Amy Miles.
Imax CEO Richard Gelfond added that Regal continues to be “a key driver of our strategy to further penetrate the domestic small-to-mid-tier market.”
Regal is the nation’s largest theater chain with 6,657 screens at 535 locations and operates theaters in 43 of the top 50 U.S. markets. Imax’s worldwide theater count stood at 528 in 46 countries, as of March 31.