Multiyear deal covers primetime, library

Univision and Hulu have inked a multi-year content agreement that will enable the U.S. Hispanic media giant to flood the online marketplace with its primetime TV shows and library content, including Televisa programs.

“No date is set yet, but we’ll be launching before the end of the year,” said Univision’s distribution, sales and marketing prexy Tonia O’Connor, who added that Univision has also been in talks with Netflix as well as other online distributors.

While there have been sporadic releases on Univision.com and YouTube, comprehensive offerings of Spanish-language primetime TV programs have been absent online. When Univision inked a similar pact with YouTube in 2009, the broadcaster did not possess online rights to Televisa content.

This deal is the first under the 2010 programming license agreement between Televisa and Univision, which gave the Hispanic network exclusive U.S. multiplatform distribution rights to Televisa programming content, including online and mobile.

As part of the agreement, Hulu users will have next-day access to a selection of current-season programming, while subscribers to premium subscription service Hulu Plus can view current primetime episodes, as well as hundreds of hours of library content. Hulu Plus subs will also have access to all the content available on the free Hulu service through any Hulu Plus-enabled device.

Pact marks Hulu’s first concerted effort to offer hundreds of Spanish-language television programs including telenovelas, reality, comedies and variety shows. “Univision is our core partner, but we expect to strike similar deals with other Spanish-language providers,” said Andy Forssell, senior VP of content acquisition for Hulu.

Reaching Hispanics online has become more attractive given the latest findings that 92% of U.S. Hispanics have Internet access, while 74% have broadband.

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