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Hulu eyes $500 mil in revenue 2011

Internet vid giant says content partners will get $300 mil

Hulu is projecting $500 million in revenues this year, with $300 million going to its content partners.

The figures come from first-quarter results issued on the company’s blog, posted late Monday by CEO Jason Kilar.

“As a young company,” he wrote of the $300 million figure, “we’re excited about that number and we also expect it to grow aggressively in the years to come.”

Hulu, which recently reached its three-year anniversary, reported a 90% increase in first-quarter revenues over the same period the previous year. Content partners increased from 211 to 264 over that time, including TV programming from Viacom cable networks like BET and Nickelodeon as part of a deal that returned Hulu’s reigning hits, Comedy Central’s “The Daily Show with Jon Stewart” and “The Colbert Report,” to the site after a year-long absence.

When Kilar announced that deal in February on the blog, he also added some “thoughts on the future of TV” that kicked up controversy for critical remarks made about content companies.

Hulu itself is owned by News Corp., NBC Universal, Walt Disney Co. and Providence Equity Partners.

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