GenArts partners with USC

Film students to use effects software

Visual effects software provider GenArts and USC’s School of Cinematic Arts will be collaborating to provide GenArts vfx tools to students and faculty.

Formal announcement will be made in an event on Friday at USC where alum, director, screenwriter and producer Stephen Sommers will discuss his work with the software.

GenArts has pushed to raise its profile in vfx software through its many collaborations, making exclusive deals for vfx studios to exclusively use its software plug-ins. It has also been buying out companies to acquire plug-ins.

In 2009, Lucasfilm pacted to use GenArts plug-ins exclusively with all compositing software. The same year, GenArts acquired Wondertouch and Particle, gaining 10,000 new users. The USC-GenArts collaboration will provide students with hands-on experience with software plug-ins widely used in the vfx industry.

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