Now, with the fifth season of her comedic web-series "The Guild" in her pocket, Day has weighed anchor on a new project, a six-part Web series tying in with Electronic Arts hit video game franchise "Dragon Age" – and it looks like she may have another hit on her hands.
"Dragon Age: Redemption" (embedded below) was written and conceived by Day, who's a big fan of the series (which is made by EA division BioWare, one of the most respected studios in the industry). EA owns the intellectual property, but gave the actress free reign on where the story goes.
Day also stars in the nine-minute episode as Tallis, an Elvish assassin. She recreated the role for a downloadable add-on for the game that also releases today.
"I believe this is the first time a project has taken a character from a web series into a video game as a playable character," she wrote on her blog. "As a big Dragon Age fan I am thrilled to be able to use their epic fantasy universe to tell a story I created, and then live IN their universe as the character. "
Part of what makes Day unique is her active online marketing of her work. Beyond discussing Redemption via her always active Twitter feed, Day is also utilizing a feature on Google+ known as Hangouts – group video chats about various topics. Day spent Tuesday visiting as many Hangouts as she could in a three-hour window, answering questions about the show and posing for pictures for fans.
It's an interactive and intimate promotional plan that could easily help the Redemption series go even more viral – and is part of the reason the actress has become a darling among the online community.