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DreamWorks Animation ups Bill Damaschke

Chief creative officer role builds on toons' success

DreamWorks Animation has promoted Bill Damaschke to chief creative officer, effective immediately.

“Now that our ambition has grown into five movies every two years, we really need the focus of somebody who is giving 100% of their time to the creative direction and the creative leadership of the company,” DreamWorks CEO Jeffrey Katzenberg told Daily Variety. “I give so much of the credit of the success we’ve been having creatively to his leadership.”

Damaschke was previously co-prexy of production for feature animation along with John Batter, overseeing B.O. successes

including last year’s trio of “Shrek Forever After,” “How to Train Your Dragon” and “Megamind.” Together, the three pics cumed more than $1.5 billion, including $600 million domestically.

Studio does not plan to fill Damaschke’s former post.

An animation industry vet, exec joined the company in 1995 as production coordinator on “Prince of Egypt.” He then moved on to become head of creative production in 1999 and head of creative production and development in 2005.

“Bill’s grown up with the company,” said Katzenberg. “This is something that he has earned, deserved and really has been doing, in many respects, for the last couple of years.”

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