Game titles in the app store have rewritten the rules of video game development – so it makes sense that they would rewrite the rules of tie-ins as well. Hop

“Doodle Jump,” one of the most popular apps on iDevices, has announced a film partnership with Universal Pictures that will work a bit differently than the usual game/movie tie-in.

Under the deal, E.B. (aka Easter Bunny), the CG-star of Universal’s upcoming film “Hop” will replace Doodle Jump’s titular character for a stretch in February – and the game will also feature an unlockable Easter Level.

“To have Doodle Jump involved with the launch of a major motion picture demonstrates how influential apps have become in just a few short years,” said Igor Pusenjak, president and founder of Lima Sky, creator of the game, which was first released in March 2009.

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